basic outlet rebranding & strategy
2018
Lebanese people are ashamed to say they shop at an outlet, this is why the objective of the rebranding, brand strategy and digital strategy is to portray Basic as an upscale brand that belongs to the world of fashion, where people take pride to shop. Basic believes that everyone should be able to feel like a winner.
REBRANDING
size system
Creating a system for the in-store signage, for an optimal shopper experience inside the outlet, where we know things can get quite messy!
UNICEF
2018
Concept & execution of the GIL project impact report.
IMPACT REPORT
Coming up with a system to visualize and divide the information & the work the program does.
CHRISTMAS.CAMPAIGN
Côte d’Or
working on the concept and execution of the Cote d’Or Christmas campaigns from 2017 to 2019.
The work on the campaign includes the development of seasonal packaging and gifts.
3D illustration & animation by Caustik Studios
POSTERS
selection of posters
silkscreen poster | 2016
Morgenland festival poster proposal | 2016
poster designed during the Infuse Emotion in an Art Festival Identity workshop with Olivier Charland | 2020