2019
After the uprising in the country, the Lebanese have become more patriotic than ever. This series of content creates an emotional and strong bond with them, by showcasing all the key values that describe Lebanon and its people, which also happen to be core elements that make up Chateau Ksara’s wine, while still promoting our red wines for winter.
The tone of voice delivers a message of hope, motivation & empowerment while staying relevant to the world of wine.
2019
Whether it’s the relaxing sound of rain, the soft feel of a fluffy blanket, the roasting sound of chestnuts... during the winter season, our senses are triggered by everything the season brings and our taste buds call what makes winter complete – red wine. This campaign is all about awakening our winter senses.
VISUALS
To compliment the fact that wine is a living entity, we chose to focus our outdoor visuals on certain elements of nature that are prominent during winter. The choice of sentences is coupled with the visuals to paint a picture that triggers the audiences' senses, transporting them to a certain place and time.
*Due to the uprising in the country, the campaign was not produced and postponed to the next winter.
Concept and design of the end of year pack promotion.
credits
Leo Burnett Beirut
Nadia Deghayli, Mariam Basma, Noura Assaf