The Tridenters
2020 campaign | Egypt & MoroccoWhat is life without flavor? A boring, monotonous life.
We all have this person in our lives who flavors up any situation, and we’ve called them the “Trident-ers” because just like Trident, they flavor every moment. We created a campaign that pays tribute to them.
KEY VISUAL
We created a series of Personalization @ Scale animations, each related to a specific persona, pushing users to Trident the moment.
P@S
3D illustration & animation by Roberto Juarezother campaigns
Egypt, Morocco, Lebanondifferent campaigns worked on from 2017 to 2020 for Egypt, Morocco & Lebanon
2019 | TVC directed by Santiago Zannou 2020 | Personalization @ Scale editscredits
Leo Burnett Beirut
Odile Riachi, Natasha Maasri, Nadia Deghayli, Grace Kassab, Karen Maroun, Tala Ezzedine, Manasie Tiwarie